CLAAS Global Sales

New CLAAS dealer in Moldova and Georgia

CLAAS Global Sales GmbH has enlisted the services of AGROSPACE-COM as a new dealer in Moldova. Many of the employees of AGROSPACE-COM already have experience with CLAAS products in the areas of sales, service and spare parts, and so are able to expertly represent CLAAS in Moldova.

AGROSPACE-COM is a family-owned company, run by Victor Miculets, who since 1997 has been operating as an importer of western technology in Moldova. In future, his son, Oleg Roschin, will take over the reins at AGROSPACE-COM.

As a general importer for BMW (since 1997) and MAN (since 2003), the company already has experience in dealing with two well-known German companies. "AGROSPACE-COM will set up an independent CLAAS branch in the capital of Chisinau. The distribution network will subsequently be expanded to include branches in the north and south of the country", reports Joachim Oldenburg, CLAAS international delegate with responsibility for Moldova.

"The farming sector in Moldova is currently undergoing a transformation, presenting major challenges both for farms and for us as CLAAS dealers", Victor Miculets explains. His company, he added, is working together with CLAAS to support CLAAS customers as best as possible.

Moldova, or Moldau as it is known by its inhabitants, is a landlocked country situated between Romania and Ukraine and has no access to the Black Sea. In terms of area, it is similar in size to the federal state of North Rhine-Westphalia in Germany. Farming is a key industry, particularly in the north with its large arable farms and in the south with its major winegrowing regions.

Company address:

AGROSPACE-COM

Bucuriei Str. 18

2004 Chisinau

Moldova

First CLAAS dealer in Georgia

Harsewinkel/Georgia, March 2013. CLAAS is continually expanding its international business and gaining new dealers world-wide. Noblex Ltd, the first CLAAS dealer in Georgia, has been under contract to CLAAS Global Sales GmbH since 24 February 2013, when the contract was signed during the SIMA agricultural machinery fair in Paris.

Noblex Ltd., which has its head offices in the capital of Tbilisi, was established in  2005. In addition to agricultural machinery, the company markets seed, fertilisers and pesticides, and currently operates with a workforce of 40 permanent employees. A tender contract for 140 CLAAS tractors with power outputs ranging between 110 and 130 HP was recently concluded with the assistance of Noblex Ltd. Noblex Ltd. will be responsible locally for providing technical support for machines.

"The new CLAAS dealer will begin by providing technical support and supply CLAAS tractors and combine harvesters to farmers throughout Georgia from its base in Tbilisi", explains Joachim Oldenburg, CLAAS international delegate with responsibility for Georgia.

"Through our co-operation with CLAAS, we will continue to expand our agricultural machinery business. In the short term we aim to recruit additional sales and service staff for our main branch. In the medium term we plan to set up other branches around the country", said owner Alexander Ediberidze.

The existing and future specialists employed by the new CLAAS dealer will receive training on CLAAS technology through the CLAAS Academies in Germany and Russia. Training courses on Marketing, Sales and After-Sales will be held locally in Georgia.

Georgia has traditionally been strongly agriculture oriented. However, the country's agricultural potential is far from fully exploited, and most farms still lack modern technical production equipment. 43 percent of the land mass (69.700 km²) is farmland and almost the same area is forested. Nearly all soil and climate types occur in Georgia, which explains why there is such a wide variety of agricultural uses. Key crops include grain, turnips and potatoes – in addition to tropical fruits, tea, tobacco, and grapes, which are mainly grown for export. Conversely, grain in particular is imported.

Today, more than half of the arable land in Georgia is in private hands and subdivided into small units. Agricultural production is almost entirely based on small family-run farms, where the focus is on the regional supply of food to the population.