Family business acquires Chinese agricultural machinery manufacturer

CLAAS is growing in China too

Harsewinkel/Gaomi, July 2013. The German agricultural engineering company, Claas, is planning a significant expansion of its business in China thanks to the majority take-over of the Chinese agricultural machinery manufacturer, Shandong Jinyee Machinery Manufacture Co. Ltd. (Jinyee), in Gaomi in the province of Shangdong.

On 16th July, a contract confirming this was signed by the Chinese shareholder and Claas. As is usually the case with transactions of this kind, the conclusion of the contract is contingent upon obtaining approval from the national authorities, among others.

The spokesperson for Claas management, Dr. Theo Freye, said "China is the largest and fastest-growing market for agricultural engineering in Asia – a market in which Claas has been represented for many years. By acquiring the majority share in Jinyee, we are creating local production capacity for machines aimed at the Chinese market. Through expanding our product range, we anticipate creating impetus for growth for Claas in other markets and Claas locations. We have production plants in the Western and Central European markets, as well as in the USA, Russia and India. Purchasing a production plant in China is another step towards Asia – a step that fits in with our long-term focus on this area."

The mechanisation of agriculture in China is developing rapidly; driven by the changing demands for food (towards greater consumption of meat), the growing population and migration. Claas wants to use this acquisition to take advantage of the enormous potential for growth that it provides.

Jinyee produces various harvesting machines, mainly for the maize and wheat harvest, at two main sites in Gaomi and Daqing. Each of the sites lies right in the heart of a main agricultural region – one in Central China and the other in North-Eastern China.

Jinyee's headquarters are in the city of Gaomi, which is located between Beijing and Shanghai in the province of Shandong. The company's premises cover an area of more than 22 hectares. This is approximately half the size of Claas' headquarters in the town of Harsewinkel in eastern Westphalia.

In 2012, the company, which was founded in 1958, had sales of around €70 million and it currently employs more than 1000 employees. Jinyee has a comprehensive sales and service network in Central and Northern China.

In the back from left to right
Fusheng, Fan, Party Secretary Gaomi, Head of Standing Committee of the Chinese National Communistic Party; Dr. Theo Freye, Spokesman of the CLAAS Executive Board; Zhi Chen, Chairman of the Chinese Agricultural Machinery Association; Qisheng Sun, Member of the City Council and Deputy Major of the City of Weifang; Dr. Henry Puhl, Member of the CLAAS Executive Board; Jianbo, Zhan, Deputy Chairman of the Agricultural Machinery Office of the Shandong Province; Stefan Belda, CLAAS Group Executive Director, Law and Syndic

In front from left
Hans-Jörg Mast, CLAAS, Head of Treasury and Sales Finance;
Jinying Ma, Chairwoman Shandong Jinyee Maschinery Manufacture Co. Ltd.

About Claas

Claas (www.claas.com) is a family business founded in 1913 and is one of the world's leading manufacturers of agricultural engineering equipment. The company, with corporate headquarters in Harsewinkel, Westphalia, is the European market leader in combine harvesters. Claas is the world leader in another large product group – self-propelled forage harvesters. Claas is also a top performer in worldwide agricultural engineering with tractors, agricultural balers and green harvesting machinery. The CLAAS product portfolio also includes state-of-the-art farming information technology. CLAAS employs around 9000 workers worldwide and reported a turnover of 3.4 billion euros in the 2012 financial year.