Following this, Danish Agro with its subsidiaries will assume market responsibility including service, and spare parts supply for the complete CLAAS product line in each of the three countries. CLAAS is determined to support the setup and rollout of the wholesale and retail organisation together with Danish Agro.
"We have ambitious targets in Scandinavia and we continue to implement our growth strategy in sales. I am delighted that we have found a partner in Danish Agro, with which we are well suited, both culturally and strategically," says Jan-Hendrik Mohr, member of CLAAS Group Executive Board and responsible for Sales and Marketing.
Also Group CEO of Danish Agro group, Christian Junker, sees a great potential in the deal.
“We are very satisfied with the deal with CLAAS. We see some significant structural changes going to happen in the machinery sales in Scandinavia. As a strong, international agribusiness in Scandinavia and the Baltic Region we are confident that we also here can become a strong machinery partner to the farmers,” Christian Junker says and continues: “CLAAS is a well managed, family owned company with a long track record of manufacturing high quality machinery. Both our companies share the same values and I am sure we will be able to engage in a beneficial and trustful partnership,” he says.
Danish Agro will ensure a comprehensive sales and service network in Norway, Denmark and Sweden and will rely on existing and new dealers as well as experienced sales and service staff while doing so.
| For more information, please contact: | |
| CLAAS Corporate Communications | +49 5247 12-1743 |
| Jens Skifter, CLAAS Regional Director | +49 1 71 8 67 53 68 |
| Christian Junker, Group CEO in Danish Agro | +45 2030 5101 |
| Søren Møgelvang Nielsen, Communication Director in Danish Agro | +45 2332 8274 |
| Björn Skogsberg, CEO in Swedish Agro | +46 70 557 06 25 |
Facts on Danish Agro group:
The Danish Agro group consists of a number of agro-industrial companies in Denmark and abroad. They all have a common objective: to contribute to value-adding solutions within their individual areas in close collaboration with their customers. The group mainly operates within the sale of feed mixes, ingredients and vitamin mixes, fertiliser, crop protection, seeds and energy, plus the purchase of crops from farmers. The group is also distributor of a number of strong farm machinery brands, and runs an extensive chain of hobby and leisure retail outlets. The Danish Agro group has around 4500 employees and a budgeted turnover for 2016 of around EUR 4.7 billion.
